It does not have to be this way.
And getting your website in shape to help convert visitors to customers does not have to cost a ton.
The path to a high-conversion website includes:
Then, use the remainder of your homepage to reinforce that next step and to encourage conversion:
Communicate that you understand their problems, know how to solve them, and have an easy next step to get to the solution – and your website will convert more.
If you’d like some help getting started, schedule a Free Website Review.
Last Tip: Be sure that your website is built correctly – meaning that it’s great on mobile devices, is secure, is fast, is backed up, and that your team knows how to access all of the content. Read more on this topic here.