So, the website is launched, business cards are printed, client meetings are happening, this is a real business now…so, what to write about in kicking off this blog…
In the first weeks of being full-time in this business a couple of things have become even clearer than when I started:
So from my perspective I’ve entered the right business, as those points were the core premise behind me getting into this. Now what to do about that? I’m here to help small business owners grow their business long-term through the focused and practical application of systems for sales and marketing. Sell more (to the right people), make more, sleep better at night. Pretty cool, huh?
Any conversation with me about your business is going to start with these questions:
Without answers to those questions, discussions about what your website looks like, why Facebook is important to your business (or not), and whether or not your logo is any good are really fairly pointless.
Strategy before tactics – that’s my thing.
And it should be yours, or else you’re going to feel aimless in your marketing efforts and you will not know what’s working and what isn’t.
But there will a lot of opportunities to discuss that. Here are 3 strategic things you can do today in your business that will help you grow:
If they do, Congrats! You are ahead of 80% of small business owners and probably all of your direct competitors – leverage it! If not, don’t panic; just know that you’ve got some work to do. Now, look at your calendar and block some time to work on that – this week. That will get you jump-started to attracting and keeping more of your ideal customers.
You’ve just addressed the first building block to a more effective and lasting marketing strategy. Keep it up!
My goals with this blog are to write about several topics that are of interest to small business owners, including:
Other topics may come up, but I’ll do my best to stick to the ones above. If you have thoughts, suggestions or feedback on the blog, or on the site in general, let me know. And, if you want to write a guest post on one of those topics, just let me know…I’d love for this space to have a variety of perspectives. Small business marketing is a broad topic with many, many things to discuss, so let’s get into a conversation and figure out how to help your business.
So, I appreciate you taking the time to read this post, I look forward to you reading more and connecting with you (social links above). You can also download a great eBook reflecting the approach I mentioned above here.
In the meantime here are some great resources you should check out:
You’ll hear me talk a lot about Duct Tape Marketing (I am an Authorized Consultant after all) but if you want to go straight to the source, check it out here. And follow John Jantsch in the social world – well worth your time.
NY Times’ You’re The Boss Blog – always great info and first-person perspectives from small business owners here.
One great book you should pre-order today (more to come on this topic soon…)
Tips, Tools and Great Reading – May 9, 2014
The Hottest Old Tactic to Get New Business
Local SEO for Home Contractors – 5 Tips
Duct Tape Marketing Consulting Network Review
The Joys of Small Business Rainmaking…
The Best Team Money Can Buy