Fortune Marketing Inc.
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Welcome to Fortune Marketing Inc

So, the website is launched, business cards are printed, client meetings are happening, this is a real business now…so, what to write about in kicking off this blog…

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photo credit: Brian Koprowski via photopin cc

In the first weeks of being full-time in this business a couple of things have become even clearer than when I started:

  • Small Business Owners are interested in discussing how best to grow their businesses
  • Small Business Owners are confused and frustrated with their current marketing efforts – both in terms of what is working, what isn’t and what to do next
  • Small Business Owners are busy running their businesses day to day and are far more concerned with that than with sales and marketing efforts that may not pay off immediately; the Tyranny of the Urgent runs free

So from my perspective I’ve entered the right business, as those points were the core premise behind me getting into this. Now what to do about that? I’m here to help small business owners grow their business long-term through the focused and practical application of systems for sales and marketing. Sell more (to the right people), make more, sleep better at night. Pretty cool, huh?

Any conversation with me about your business is going to start with these questions:

  • Who are your ideal target customers?
  • What about your business is unique and different from your competition?
  • Why do your best customers continue to buy from you?

Without answers to those questions, discussions about what your website looks like, why Facebook is important to your business (or not), and whether or not your logo is any good are really fairly pointless.

Strategy before tactics – that’s my thing.

And it should be yours, or else you’re going to feel aimless in your marketing efforts and you will not know what’s working and what isn’t.

But there will a lot of opportunities to discuss that. Here are 3 strategic things you can do today in your business that will help you grow:

  1. Write down (now – no thinking about it!) who your 5 best customers are
  2. Call all 5 of them and ask why they first bought and continue to buy from you (write that down, store in a place you won’t forget. You know, where all your passwords are written down).  Remember to thank them for their business!
  3. Now look at your marketing materials – website, collateral, social pages, etc. – and see if the messages there reflect what your customers just told you they value most about you

If they do, Congrats! You are ahead of 80% of small business owners and probably all of your direct competitors – leverage it! If not, don’t panic; just know that you’ve got some work to do. Now, look at your calendar and block some time to work on that – this week. That will get you jump-started to attracting and keeping more of your ideal customers.

You’ve just addressed the first building block to a more effective and lasting marketing strategy. Keep it up!

My goals with this blog are to write about several topics that are of interest to small business owners, including:

  • How to effectively grow your business through a focused approach to sales and marketing
  • Life as a small business owner – you’re not alone
  • Great resources, tools and articles that will make you think and reconsider issues in your business (some of those are listed below)

Other topics may come up, but I’ll do my best to stick to the ones above. If you have thoughts, suggestions or feedback on the blog, or on the site in general, let me know. And, if you want to write a guest post on one of those topics, just let me know…I’d love for this space to have a variety of perspectives.  Small business marketing is a broad topic with many, many things to discuss, so let’s get into a conversation and figure out how to help your business.

So, I appreciate you taking the time to read this post, I look forward to you reading more and connecting with you (social links above). You can also download a great eBook reflecting the approach I mentioned above here.

In the meantime here are some great resources you should check out:

You’ll hear me talk a lot about Duct Tape Marketing (I am an Authorized Consultant after all) but if you want to go straight to the source, check it out here.  And follow John Jantsch in the social world – well worth your time.

NY Times’ You’re The Boss Blog – always great info and first-person perspectives from small business owners here.

One great book you should pre-order today (more to come on this topic soon…)

Thanks!

2 comments
Monica Moore says May 4, 2014

Really great read, apparently written by someone who knows his field. One of these days, when I become a small business owner myself (and I will), this is the guy I’m looking to for the answers I need to achieve the success I dream about and want to realize.

    Mark Fortune says May 5, 2014

    Thanks much, appreciate the feedback!

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