This past weekend I spent some quality time in Chicago with several colleagues from the Duct Tape Marketing Consultant Network. Our primary topic of discussion was Search Engine Optimization, or SEO. The discussions were less about the technical ins-and-outs of SEO and more about what tools and practices can we collaborate on as a Network to deliver more value for our clients. There will be more about this coming soon. But, it got me to reading a lot about SEO this week, so below I’m sharing some of the particular articles I’ve found most interesting.
This article is generally about the value of marketing investments in SEO versus Social Media, and while it does advocate for SEO my opinion is that in a well-conceived strategic marketing plan both are necessary and feed one another. But, I will grant that if your website isn’t up to snuff and ready for both visitors and search engines, then start their first.
Forbes published a good article discussing how to plan and budget for SEO.
And last but not least (and yes, I’m biased) John Jantsch posted a great piece about getting started in Local SEO (that is, making your Local business – particularly one with a physical location – rank higher in results…there can be significant competitive advantage here).
Focused, consistent work on your search engine rankings not only helps generate leads, but also pushes you to write content that is clear and compelling for your current customers. Think about it and let me know if you’d like to discuss more.