Fortune Marketing Inc.
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Reputation Management for Small Businesses

What is the first thing you notice when you search for a business online?

The number of Stars and Reviews, right?

  • Reviews are a basic building block of your total online presence to help customers and prospects come to Know, Like and Trust you.
  • Reviews are also a critical factor in whether or not your business shows up in maps search results.
  • Reviews are digital referrals, the word-of-mouth you need to grow your business, whether or not that referral is delivered face-to-face.

So what is your plan for consistently asking for and publishing reviews from your best customers?

Here are some quick tips for improving your online reputation:

  1. Consistently ask for reviews from your best customers – every day, every week, every month – through a regular communication program
  2. Respond to your online reviews to show potential customers how you handle your business
  3. Monitor your reviews across all of the most relevant sites to your business – Google and Facebook are absolute minimums, but nearly every industry has more niche review sites not to mention more general review sites like Yelp.

Sticking with a reputation management plan will improve your search rankings and move potential customers that much faster to Know > Like > Trust your business.

If you’d like help getting this work done, let’s get started! 

P.S. Your business does not have to have a 5.0 rating, studies indicate that most people interpret 4.0 to 5.0 stars equally positively. Besides, having a range of ratings helps your business be more authentic to searchers.