While You’re Busy Running Your Business…

The most significant change in marketing in the last 20 years is not all the platforms that have appeared.

It is what they have enabled; which is that the consumer is now in charge of where, when, and how they consume information. 

While you’re busy running your business your ideal target client is…

• Asking for recommendations from friends, family, neighbors, Google, Facebook, etc.
• Reading reviews on Google, Yelp, Facebook, and other sites trusting those reviews as much as word-of-mouth information from their friends and family
• Seeing ads and deals from your competitors related to the problems they’re trying to solve
• Looking for specials and offers related to their searches
• Repeating these activities over and over again

And you and your team are not directly involved in this conversation.

So, how do you influence this conversation towards your company?

Build a Marketing System for your Small Business. This system includes:

• Understand what problems your ideal customers are trying to solve
• Publish content that helps customers solve these problems on your website, social media, and email
• Ask for “social proof” through reviews across the major platforms where your customers congregate
• Educate your partners and customers about the problems you solve and how best to refer your business
• Measure your results and adjust your marketing mix over time

Let’s chat if you’d like to start building a marketing system for your business.

Photo by Linus Nylund on Unsplash