In good times, businesses can kind of just roll with momentum, and being in the right place tends to solve many issues. But in tough times businesses who thrive will do so by being important in the lives of their customers AND their employees.
So, it’s time to think about your Employees as being on a journey much like your customers.
And this journey can be thought of the same way we think of the Customer Journey, with the aim of attracting and retaining the best team members to sustain and grow your business.
Your employees are on a journey, and just like your potential customers, they must come to Know, Like and Trust you before they can be Retained and Refer you over time.
In a tight labor market, where many alternatives exist for current and potential employees, thinking strategically about your Employee Journey can be the difference between success and failure.
In many ways, this challenge is a marketing challenge – and I don’t mean one that can be solved with slogans and short-term gestures (marketing challenges can’t be solved that way either).
Just like in marketing, who are the best sources of new employees? It’s probably your current employees.
Would your current employees refer you to others to attract more great team members?
What do you do, every day, to attract and retain the best team members?
By looking at your recruiting and retention strategies by stages of the employee journey (Know, Like, Trust, Try, Buy/Hire, Repeat/Retain, and Refer) you can identify gaps where you have opportunities to improve.
Perhaps the best benefit of working through and improving your Employees’ Journey is – great companies to work for are also great companies to buy from. A high-performing team will attract and retain more customers to your business.
What is your strategy for attracting and retaining your best team members?
If you’d like to discuss your challenges, just schedule a call.
Photo by Farrel Nobel on Unsplash
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