Maybe always selecting the cheaper price isn’t the best solution.
Yes, we’re all concerned with profitability and getting the best value for our money, but we all know the lowest price isn’t the only way to maximize value…and many times may be the worst option.
When it comes to growing your business, this means your marketing must reflect your unique value to the market and why customers choose to do business with you over other options.
And this messaging must be reflected in the channels where customers look BEFORE you’ve ever directly engaged with them:
Plus, when you’re differentiated and delivering high value, your customers are far more likely to refer you to others, resulting in:
If you’d like to discuss more, just schedule a call.
While You’re Busy Running Your Business…
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Does Your Website Make You Cringe?
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Are You Attracting the Wrong Kinds of Customers?
What Has Changed (and Not Changed) in Small Business Marketing
Your Unique Value Proposition