…and it can be hard to keep that door unlocked and open for potential customers.
Think about how people find you online – probably at least 75% of your visitors click to your site from a search engine, and that search engine is probably Google.
Even after a trusted source mentions or refers to your business, what is the likely next step that a potential customer takes?
They pop your name into a search engine (you do the same thing, right?).
That makes Google the front door to your business – your customers and prospects start there before ever interacting directly with an asset you own.
And Yes, Google can be frustrating
But Google does exert a large influence on your online presence. So you need to have a plan for keeping this online front door open.
That plan should include:
While You’re Busy Running Your Business…
How to Decide Which Keywords to Rank For
Contractor’s Secret Weapon Podcast Guest
Google My Business: The Key to Ranking Your Local Business
Page One on Google Is Your New Business Card
The Local SEO Playbook – Get Your Business Ranked Higher in Google