Category Archives for social media
How to Make Social Media Work for Your Business
I’m often asked by small business owners how to make the most out of social media. The next question is usually, “Should I invest in advertising there?” Social media, especially Facebook, offers a fantastic combination of the benefits of traditional broadcast marketing (lots of eyeballs) and direct marketing (targeted, low cost, easy to track results). […]
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Facebook’s Announcement & Impacts for Small Business Marketing
So, there’s been a bit of a head-scratching and/or angst-filled reaction by business owners and marketers to an announcement Facebook made yesterday regarding how they are adjusting their algorithms in order to help “bring people closer together and build relationships.” First, understand this is all coming pretty fast and will likely change and adjust some […]
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Fish Where They’re Biting: Tips for Creating a Profitable, Useful Social Media Presence for Your Business
So, you’re finally ready to create the marketing engine you’ve been promising yourself you’d build for a long time. You’ve seen your competitors out there promoting themselves, and you know that you’ve got to, as well. These days, for any marketing plan to be successful, a solid social media presence is an absolute must. Think […]
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