Category Archives for Small Business Marketing
The Hottest Old Tactic to Get New Business
So far, my posts have focused almost solely on online and digital marketing strategies, but this one is going to be about an old standby that sometimes gets short-shrift: Direct mail. This form of traditional marketing works and can be an extremely effective tool (Yes, really!). Direct mail can still be a very compelling channel […]
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Local SEO for Home Contractors – 5 Tips
If you’re like many people, you’ve seen or heard references to SEO and don’t know what it means. Even if you do have some idea of what it stands for and the basic idea behind the term, you probably don’t know exactly how it works or what a powerful tool it can be for your […]
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Duct Tape Marketing Consulting Network Review
I first discovered the Duct Tape Marketing Consultant Network as a reader of all things Duct Tape Marketing, and have now been a Duct Tape Marketing Consultant for 2 years. The system immediately appealed to me, because it just made perfect sense. Successful small business marketing can be simple, but it isn’t easy. While the Duct […]
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The Joys of Small Business Rainmaking…
…Or How I’m trying to turn a frustrating sales call into a readable & useful blog post… 3 Weeks ago… “I’ve got a great referral for you. They need tons of help in marketing, they think success is 1 new client from their website in the past year, they’re a local law firm, they want […]
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The Best Team Money Can Buy
One month from today college football starts. Let me restate that – ONE MONTH FROM TODAY COLLEGE FOOTBALL STARTS! There, that’s a far more accurate representation of my feelings on the subject… Growing up as a die-hard Arkansas Razorbacks fan the Hogs competed in the old Southwest Conference. And even if you don’t know anything […]
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5 Tips for Growing Your Small Business
KATV – Breaking News, Weather and Razorback Sports Earlier today I had the opportunity to share some tips from The Small Business Owner’s Guide to Local Lead Generation with KATV’s Good Morning Arkansas audience. Here are the tips I shared: Strategy before Tactics Know who your ideal target client is – if you had 10 […]
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7 Steps to Small Business Marketing Success
Grow Your Small Business through these 7 Steps As a Certified Duct Tape Marketing Consultant I have access to a wealth of information and content that I use in my work with small business owners to relieve their marketing frustrations. The foundation to it all is the Duct Tape Marketing System and the primary way […]
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Some of the Best I’ve Read This Week
This article from Neil Patel and Quick Sprout details exactly how he’s quickly building a following and fast-growth content business online. This is a great how-to for content marketing to drive inbound leads. While Neil is an expert the process can be replicated by nearly anyone. He also calls out a clear mistake in SEO […]
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Small Business Marketing, Does This Sound Familiar?
Growing your small business doesn’t have to be as hard as you make it. I love working with small business owners. Rarely is there much beating around the bush in the conversation. Time is such a precious resource that it’s critical we cut right to the chase to understand their frustrations in building, operating and […]
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Great SEO Reading This Week
This past weekend I spent some quality time in Chicago with several colleagues from the Duct Tape Marketing Consultant Network. Our primary topic of discussion was Search Engine Optimization, or SEO. The discussions were less about the technical ins-and-outs of SEO and more about what tools and practices can we collaborate on as a Network […]
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