Category Archives for Marketing Strategy
How to Hire the Marketing Expert You Need
Get the Time You Need to Run Your Business You do your own taxes. You fix your own house. You write your own contracts. You take care of all HR work… yourself. Okay, you might not need an outside marketing expert, especially if, as a small business owner, you understand and are comfortable writing fully […]
Read More »
Specialization is the Key to Success
Does the idea of specializing make you feel like you’re leaving money on the table? I feel that way many times…but then I spent the first part of this week in Austin attending Digital Marketer’s Digital Agency Growth Summit / DAGS. There was a ton of info in this event (18 pages of notes!) but I’d […]
Read More »
The Hottest Old Tactic to Get New Business
So far, my posts have focused almost solely on online and digital marketing strategies, but this one is going to be about an old standby that sometimes gets short-shrift: Direct mail. This form of traditional marketing works and can be an extremely effective tool (Yes, really!). Direct mail can still be a very compelling channel […]
Read More »
Make Referrals More than a Lucky Accident
If It Ain’t Broke, Don’t Fix It If I could ask everyone who reads this article what their best source of new business is, the most popular answer will almost always be “referrals” or “word of mouth.” And it remains true: The recommendation of a trusted friend, contact or colleague to a new customer or […]
Read More »
Fish Where They’re Biting: Tips for Creating a Profitable, Useful Social Media Presence for Your Business
So, you’re finally ready to create the marketing engine you’ve been promising yourself you’d build for a long time. You’ve seen your competitors out there promoting themselves, and you know that you’ve got to, as well. These days, for any marketing plan to be successful, a solid social media presence is an absolute must. Think […]
Read More »
Local SEO for Home Contractors – 5 Tips
If you’re like many people, you’ve seen or heard references to SEO and don’t know what it means. Even if you do have some idea of what it stands for and the basic idea behind the term, you probably don’t know exactly how it works or what a powerful tool it can be for your […]
Read More »
Home Contractor Marketing: Building a Unique Value Proposition
With everything you have to keep up with as a residential contractor – multiple jobs, job schedules, subcontractors, work crews, materials, change orders, billing, and much more – it comes as little surprise that most home builders and residential remodelers devote time to building everything but their brand and generating new leads for their business. […]
Read More »
The Joys of Small Business Rainmaking…
…Or How I’m trying to turn a frustrating sales call into a readable & useful blog post… 3 Weeks ago… “I’ve got a great referral for you. They need tons of help in marketing, they think success is 1 new client from their website in the past year, they’re a local law firm, they want […]
Read More »
The Best Team Money Can Buy
One month from today college football starts. Let me restate that – ONE MONTH FROM TODAY COLLEGE FOOTBALL STARTS! There, that’s a far more accurate representation of my feelings on the subject… Growing up as a die-hard Arkansas Razorbacks fan the Hogs competed in the old Southwest Conference. And even if you don’t know anything […]
Read More »
5 Tips for Growing Your Small Business
KATV – Breaking News, Weather and Razorback Sports Earlier today I had the opportunity to share some tips from The Small Business Owner’s Guide to Local Lead Generation with KATV’s Good Morning Arkansas audience. Here are the tips I shared: Strategy before Tactics Know who your ideal target client is – if you had 10 […]
Read More »