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Category Archives for Marketing Strategy

the employee journey

People Don’t Leave Jobs. The Leave Bosses.

Your Employees are on a Journey Too In good times, businesses can kind of just roll with momentum, and being in the right place tends to solve many issues. But in tough times businesses who thrive will do so by being important in the lives of their customers AND their employees. So, it’s time to […]

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marketing strategy for small business

Are You Attracting the Wrong Kinds of Customers?

Are you attracting the wrong kinds of customers to your business?  There is a good chance you have some customers you’d be better off not having…you know, those customers who cause you to: Let out a BIG sigh when “that” customer calls Give in to constant capitulation to their demands, leading to declining profits Give […]

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marketing strategy for small business

What Has Changed (and Not Changed) in Small Business Marketing

Fortune Marketing just passed it’s 8th Anniversary! [thanks to LinkedIn for the reminder :-)] First – a HUGE Thank You to the Clients and Partners who have enabled me to stay self-employed lo these 8+ years… And, a few thoughts on what has (and has not) changed the most in Small Business Marketing: What has […]

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small business marketing strategy

Does Your Marketing Reflect Your Unique Value?

There is always someone willing to do it cheaper. Maybe always selecting the cheaper price isn’t the best solution. Yes, we’re all concerned with profitability and getting the best value for our money, but we all know the lowest price isn’t the only way to maximize value…and many times may be the worst option. When […]

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marketing strategy consultant

Your Unique Value Proposition

“Great Service” is not a unique value proposition In last week’s note, I discussed identifying your ideal target client. Now let’s move on to determining your Unique Value Proposition (UVP). Your UVP should form the foundation of all your marketing messaging: Hero section of your homepage Cover image on your social media channels The back […]

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marketing plan consultant

Choosing Your Ideal Target Client

“Anyone with a Pulse” is not a target market Last week I had the opportunity to speak to a great group of Small Business Owners at the Little Rock Regional Chamber about building Marketing Systems for small businesses. It was fun to be back at an in-person event and the group asked some great questions. […]

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Marketing Guides for Small Business Podcast: EP 1 Marketing Strategy

Marketing Strategy for Small Businesses My colleagues and I started this podcast to help Small Business Owners navigate the confusing and overwhelming world of digital marketing for small businesses. Each episode is packed with tips and strategies to help you get more out of your marketing investments. In this episode we discuss what goes into […]

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small business marketing strategy

Small Business Marketing Strategy

A Strategy for Building Your Marketing Strategy Recently I Googled “small business marketing strategy.” I was curious about what would come up on the results page. I saw things like “use Facebook” and “run Google ads” and advice on sending direct mailers. All of these are great ideas, but they are tactics, not strategies. The […]

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small business marketing strategy

How To Differentiate Your Business

Be Different…or Compete on Price If I ask you to tell me what makes your company better and different from your competition I’m very like to hear some variation of: “Better Service” or “Better Quality” But, can’t your competitors make those same claims? If I cover up the logos can I tell your website apart […]

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marketing help for small businesses

How to Hire the Marketing Expert You Need

Get the Time You Need to Run Your Business You do your own taxes. You fix your own house. You write your own contracts. You take care of all HR work… yourself. Okay, you might not need an outside marketing expert, especially if, as a small business owner, you understand and are comfortable writing fully […]

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