The most significant change in marketing in the last 20 years is not all the platforms that have appeared. It is what they have enabled; which is that the consumer is now in charge of where, when, and how they consume information. While you’re busy running your business your ideal target client is… Asking for […]
Read More »Your Employees are on a Journey Too In good times, businesses can kind of just roll with momentum, and being in the right place tends to solve many issues. But in tough times businesses who thrive will do so by being important in the lives of their customers AND their employees. So, it’s time to […]
Read More »Are you attracting the wrong kinds of customers to your business? There is a good chance you have some customers you’d be better off not having…you know, those customers who cause you to: Let out a BIG sigh when “that” customer calls Give in to constant capitulation to their demands, leading to declining profits Give […]
Read More »Fortune Marketing just passed it’s 8th Anniversary! [thanks to LinkedIn for the reminder :-)] First – a HUGE Thank You to the Clients and Partners who have enabled me to stay self-employed lo these 8+ years… And, a few thoughts on what has (and has not) changed the most in Small Business Marketing: What has […]
Read More »There is always someone willing to do it cheaper. Maybe always selecting the cheaper price isn’t the best solution. Yes, we’re all concerned with profitability and getting the best value for our money, but we all know the lowest price isn’t the only way to maximize value…and many times may be the worst option. When […]
Read More »“Great Service” is not a unique value proposition In last week’s note, I discussed identifying your ideal target client. Now let’s move on to determining your Unique Value Proposition (UVP). Your UVP should form the foundation of all your marketing messaging: Hero section of your homepage Cover image on your social media channels The back […]
Read More »“Anyone with a Pulse” is not a target market Last week I had the opportunity to speak to a great group of Small Business Owners at the Little Rock Regional Chamber about building Marketing Systems for small businesses. It was fun to be back at an in-person event and the group asked some great questions. […]
Read More »Marketing Strategy for Small Businesses My colleagues and I started this podcast to help Small Business Owners navigate the confusing and overwhelming world of digital marketing for small businesses. Each episode is packed with tips and strategies to help you get more out of your marketing investments. In this episode we discuss what goes into […]
Read More »A Strategy for Building Your Marketing Strategy Recently I Googled “small business marketing strategy.” I was curious about what would come up on the results page. I saw things like “use Facebook” and “run Google ads” and advice on sending direct mailers. All of these are great ideas, but they are tactics, not strategies. The […]
Read More »Be Different…or Compete on Price If I ask you to tell me what makes your company better and different from your competition I’m very like to hear some variation of: “Better Service” or “Better Quality” But, can’t your competitors make those same claims? If I cover up the logos can I tell your website apart […]
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