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Effective Digital Marketing for Small Businesses is More than a Website
Lately, in speaking with small business owners I’m hearing a pretty common theme about their marketing frustrations and plans. The owner knows the business needs to be online to generate leads from online marketing initiatives, they understand that a website is crucial to those efforts, and that’s where the conversation screeches to an abrupt halt. […]
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Facebook’s Announcement & Impacts for Small Business Marketing
So, there’s been a bit of a head-scratching and/or angst-filled reaction by business owners and marketers to an announcement Facebook made yesterday regarding how they are adjusting their algorithms in order to help “bring people closer together and build relationships.” First, understand this is all coming pretty fast and will likely change and adjust some […]
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How to Hire the Marketing Expert You Need
Get the Time You Need to Run Your Business You do your own taxes. You fix your own house. You write your own contracts. You take care of all HR work… yourself. Okay, you might not need an outside marketing expert, especially if, as a small business owner, you understand and are comfortable writing fully […]
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Specialization is the Key to Success
Does the idea of specializing make you feel like you’re leaving money on the table? I feel that way many times…but then I spent the first part of this week in Austin attending Digital Marketer’s Digital Agency Growth Summit / DAGS. There was a ton of info in this event (18 pages of notes!) but I’d […]
Read More »Contractor’s Secret Weapon Podcast Guest
Recently I had the opportunity to be a guest on Dave Negri’s Contractor’s Secret Weapon Podcast. We discuss small business marketing with a particular focus on getting found online through effective Local SEO Strategies. Take a listen, leave a comment and follow Dave’s podcast – there are tons of great episodes on everything a home […]
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The Hottest Old Tactic to Get New Business
So far, my posts have focused almost solely on online and digital marketing strategies, but this one is going to be about an old standby that sometimes gets short-shrift: Direct mail. This form of traditional marketing works and can be an extremely effective tool (Yes, really!). Direct mail can still be a very compelling channel […]
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Make Referrals More than a Lucky Accident
If It Ain’t Broke, Don’t Fix It If I could ask everyone who reads this article what their best source of new business is, the most popular answer will almost always be “referrals” or “word of mouth.” And it remains true: The recommendation of a trusted friend, contact or colleague to a new customer or […]
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Fish Where They’re Biting: Tips for Creating a Profitable, Useful Social Media Presence for Your Business
So, you’re finally ready to create the marketing engine you’ve been promising yourself you’d build for a long time. You’ve seen your competitors out there promoting themselves, and you know that you’ve got to, as well. These days, for any marketing plan to be successful, a solid social media presence is an absolute must. Think […]
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Google My Business: The Key to Ranking Your Local Business
For local businesses, ranking your business in Google My Business (the Google maps 3-pack) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. There are a handful of factors that Google uses to […]
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Page One on Google Is Your New Business Card
Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most […]
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