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How To Differentiate Your Business
Be Different…or Compete on Price If I ask you to tell me what makes your company better and different from your competition I’m very like to hear some variation of: “Better Service” or “Better Quality” But, can’t your competitors make those same claims? If I cover up the logos can I tell your website apart […]
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7 Things to Do BEFORE You Launch Google Ads
Google Ads (formerly AdWords) Pay Per Click (PPC) advertising can be a powerful lead generation channel for your small business. But while it is very easy to set up a Google Ads account, put your credit card in and have ads run on Google in just a few minutes, doing it in a way that […]
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7 Things Your Homepage Must Have
Your website is your 24x7x365 sales rep. It is your face to the world for customers and prospects, even if you have a physical location that customers visit. For Service companies, it is your “physical” location. It is the first dedicated thing most of your customers see before they decide to do business with you. […]
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Reputation Management for Small Businesses
What is the first thing you notice when you search for a business online? The number of Stars and Reviews, right? Reviews are a basic building block of your total online presence to help customers and prospects come to Know, Like and Trust you. Reviews are also a critical factor in whether or not your […]
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The 3 Pillars of Effective Review Management
Reputation Management for Local Businesses Reputation management for local businesses is a critical component of effective small business marketing. Think about it… When you look for answers to questions or problems you have, how do you start? Do you ask friends and family for advice and referrals? How often do you research online in search […]
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Customers for Life: 2018 Duct Tape Marketing Annual Summit
For the last 5 days I’ve been at the Annual Duct Tape Marketing Summit, this year in Louisville, KY, collaborating with and learning from 60+ fellow Duct Tape Marketing Consultants. As always it was a great event, and this year the outside speaker lineup was unparalleled in their willingness to share and educate all of […]
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How to Decide Which Keywords to Rank For
When’s the last time you looked beyond page 1 of Google search results? If you’re like most people, it’s almost never – just 6% of clicks are on the second page of results. That’s why it’s so valuable to be highly-ranked by Google. Companies need to be on that coveted page 1, where almost all […]
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How to Make Social Media Work for Your Business
I’m often asked by small business owners how to make the most out of social media. The next question is usually, “Should I invest in advertising there?” Social media, especially Facebook, offers a fantastic combination of the benefits of traditional broadcast marketing (lots of eyeballs) and direct marketing (targeted, low cost, easy to track results). […]
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Effective Digital Marketing for Small Businesses is More than a Website
Lately, in speaking with small business owners I’m hearing a pretty common theme about their marketing frustrations and plans. The owner knows the business needs to be online to generate leads from online marketing initiatives, they understand that a website is crucial to those efforts, and that’s where the conversation screeches to an abrupt halt. […]
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Facebook’s Announcement & Impacts for Small Business Marketing
So, there’s been a bit of a head-scratching and/or angst-filled reaction by business owners and marketers to an announcement Facebook made yesterday regarding how they are adjusting their algorithms in order to help “bring people closer together and build relationships.” First, understand this is all coming pretty fast and will likely change and adjust some […]
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