BLOG
Page One on Google Is Your New Business Card
Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most […]
Read More »
The Local SEO Playbook – Get Your Business Ranked Higher in Google
When you search online, especially when you search on your phone, do you ever wonder how those businesses that show up in the map results (aka., the “Google 3 Pack”) get there? Do you know where your business ranks for local search results? Are you happy with those results? Or are you frustrated when you […]
Read More »
Your Online Foundation: Websites for Builders & Contractors
You Only Get One Chance to Make a Good First Impression We’ve all heard the old expression and recognize the truth in it, and just because business has moved so much into the online world, it’s no less true today than it’s ever been. The difference is that now it’s your website where most customers […]
Read More »
Local SEO for Home Contractors – 5 Tips
If you’re like many people, you’ve seen or heard references to SEO and don’t know what it means. Even if you do have some idea of what it stands for and the basic idea behind the term, you probably don’t know exactly how it works or what a powerful tool it can be for your […]
Read More »
Duct Tape Marketing Consulting Network Review
I first discovered the Duct Tape Marketing Consultant Network as a reader of all things Duct Tape Marketing, and have now been a Duct Tape Marketing Consultant for 2 years. The system immediately appealed to me, because it just made perfect sense. Successful small business marketing can be simple, but it isn’t easy. While the Duct […]
Read More »
Home Contractor Marketing: Building a Unique Value Proposition
With everything you have to keep up with as a residential contractor – multiple jobs, job schedules, subcontractors, work crews, materials, change orders, billing, and much more – it comes as little surprise that most home builders and residential remodelers devote time to building everything but their brand and generating new leads for their business. […]
Read More »
The Joys of Small Business Rainmaking…
…Or How I’m trying to turn a frustrating sales call into a readable & useful blog post… 3 Weeks ago… “I’ve got a great referral for you. They need tons of help in marketing, they think success is 1 new client from their website in the past year, they’re a local law firm, they want […]
Read More »
The Best Team Money Can Buy
One month from today college football starts. Let me restate that – ONE MONTH FROM TODAY COLLEGE FOOTBALL STARTS! There, that’s a far more accurate representation of my feelings on the subject… Growing up as a die-hard Arkansas Razorbacks fan the Hogs competed in the old Southwest Conference. And even if you don’t know anything […]
Read More »
5 Tips for Growing Your Small Business
KATV – Breaking News, Weather and Razorback Sports Earlier today I had the opportunity to share some tips from The Small Business Owner’s Guide to Local Lead Generation with KATV’s Good Morning Arkansas audience. Here are the tips I shared: Strategy before Tactics Know who your ideal target client is – if you had 10 […]
Read More »
Happy Graduation & How to Get a Liberal Arts Degree and Still Get a Job
Since it’s graduation time and I have several friends with graduates (High School and College) in their families, I’ll take a bit of a break from small business marketing topics in this post and instead share a great article I just read and share a few comments. It’s called “How To Land A Job With […]
Read More »