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Small Business Marketing Strategy
A Strategy for Building Your Marketing Strategy Recently I Googled “small business marketing strategy.” I was curious about what would come up on the results page. I saw things like “use Facebook” and “run Google ads” and advice on sending direct mailers. All of these are great ideas, but they are tactics, not strategies. The […]
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The Business Owner’s Website Bill of Rights
Most of the time when we start working with a new client, they have an existing website. (most of the time it isn’t very good, which is why we’re working with them, but that’s a topic for a different day) But, with probably 80% of the clients we’ve worked with, there are some very fundamental […]
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How To Differentiate Your Business
Be Different…or Compete on Price If I ask you to tell me what makes your company better and different from your competition I’m very like to hear some variation of: “Better Service” or “Better Quality” But, can’t your competitors make those same claims? If I cover up the logos can I tell your website apart […]
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7 Things to Do BEFORE You Launch Google Ads
Google Ads (formerly AdWords) Pay Per Click (PPC) advertising can be a powerful lead generation channel for your small business. But while it is very easy to set up a Google Ads account, put your credit card in and have ads run on Google in just a few minutes, doing it in a way that […]
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7 Things Your Homepage Must Have
Your website is your 24x7x365 sales rep. It is your face to the world for customers and prospects, even if you have a physical location that customers visit. For Service companies, it is your “physical” location. It is the first dedicated thing most of your customers see before they decide to do business with you. […]
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Reputation Management for Small Businesses
What is the first thing you notice when you search for a business online? The number of Stars and Reviews, right? Reviews are a basic building block of your total online presence to help customers and prospects come to Know, Like and Trust you. Reviews are also a critical factor in whether or not your […]
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The 3 Pillars of Effective Review Management
Reputation Management for Local Businesses Reputation management for local businesses is a critical component of effective small business marketing. Think about it… When you look for answers to questions or problems you have, how do you start? Do you ask friends and family for advice and referrals? How often do you research online in search […]
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Customers for Life: 2018 Duct Tape Marketing Annual Summit
For the last 5 days I’ve been at the Annual Duct Tape Marketing Summit, this year in Louisville, KY, collaborating with and learning from 60+ fellow Duct Tape Marketing Consultants. As always it was a great event, and this year the outside speaker lineup was unparalleled in their willingness to share and educate all of […]
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How to Decide Which Keywords to Rank For
When’s the last time you looked beyond page 1 of Google search results? If you’re like most people, it’s almost never – just 6% of clicks are on the second page of results. That’s why it’s so valuable to be highly-ranked by Google. Companies need to be on that coveted page 1, where almost all […]
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How to Make Social Media Work for Your Business
I’m often asked by small business owners how to make the most out of social media. The next question is usually, “Should I invest in advertising there?” Social media, especially Facebook, offers a fantastic combination of the benefits of traditional broadcast marketing (lots of eyeballs) and direct marketing (targeted, low cost, easy to track results). […]
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