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Are You Attracting the Wrong Kinds of Customers?
Are you attracting the wrong kinds of customers to your business? There is a good chance you have some customers you’d be better off not having…you know, those customers who cause you to: Let out a BIG sigh when “that” customer calls Give in to constant capitulation to their demands, leading to declining profits Give […]
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What Has Changed (and Not Changed) in Small Business Marketing
Fortune Marketing just passed it’s 8th Anniversary! [thanks to LinkedIn for the reminder :-)] First – a HUGE Thank You to the Clients and Partners who have enabled me to stay self-employed lo these 8+ years… And, a few thoughts on what has (and has not) changed the most in Small Business Marketing: What has […]
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Who is in your Referral Partner Ecosystem?
Build Your Referral Partner Ecosystem Recently I published a blog about educating your referral partners. Another critical component of building a referral system is knowing who your best potential referral partners are. Those people make up your Referral Partner Ecosystem. The important question to answer this is, “who else serves my ideal target client that […]
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How Do You Educate Your Referral Partners?
Do they know how you communicate with a referral once it’s been made? Anyone who refers you is putting their reputation on the line, so ensuring that they are comfortable with referring you is an important part of building a repeatable referral system. Sit down with your referral partners and educate them about: How to […]
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Does Your Marketing Reflect Your Unique Value?
There is always someone willing to do it cheaper. Maybe always selecting the cheaper price isn’t the best solution. Yes, we’re all concerned with profitability and getting the best value for our money, but we all know the lowest price isn’t the only way to maximize value…and many times may be the worst option. When […]
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Your Unique Value Proposition
“Great Service” is not a unique value proposition In last week’s note, I discussed identifying your ideal target client. Now let’s move on to determining your Unique Value Proposition (UVP). Your UVP should form the foundation of all your marketing messaging: Hero section of your homepage Cover image on your social media channels The back […]
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Choosing Your Ideal Target Client
“Anyone with a Pulse” is not a target market Last week I had the opportunity to speak to a great group of Small Business Owners at the Little Rock Regional Chamber about building Marketing Systems for small businesses. It was fun to be back at an in-person event and the group asked some great questions. […]
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Marketing Guides for Small Business Podcast: EP 1 Marketing Strategy
Marketing Strategy for Small Businesses My colleagues and I started this podcast to help Small Business Owners navigate the confusing and overwhelming world of digital marketing for small businesses. Each episode is packed with tips and strategies to help you get more out of your marketing investments. In this episode we discuss what goes into […]
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Use Facebook Ads and Email Marketing to Stay in Touch
Why would a small business use Facebook advertising to target their existing customers? After all, current customers have already engaged with your business, there is a level of relationship and they already know about you. But, staying in touch, especially using very affordable and effective Facebook advertising, is a great way to remind customers of […]
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Running List of Covid-19 Resources & Information for Small Businesses
April 7 Some great info & offers from Local Small Business partners of mine: $1 clean and press scrubs for medical professionals – Hanger’s Cleaners For SMBs working through PPP and EIDL programs, my friend Beth Smith with JSA CPAs recommended keeping those funds in a separate account to help with compliance / recording requirements […]
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