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Marketing Guides for Small Business Podcast: EP 1 Marketing Strategy

Marketing Strategy for Small Businesses My colleagues and I started this podcast to help Small Business Owners navigate the confusing and overwhelming world of digital marketing for small businesses. Each episode is packed with tips and strategies to help you get more out of your marketing investments. In this episode we discuss what goes into […]

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facebook marketing little rock

Use Facebook Ads and Email Marketing to Stay in Touch

Why would a small business use Facebook advertising to target their existing customers? After all, current customers have already engaged with your business, there is a level of relationship and they already know about you. But, staying in touch, especially using very affordable and effective Facebook advertising, is a great way to remind customers of […]

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Running List of Covid-19 Resources & Information for Small Businesses

April 7 Some great info & offers from Local Small Business partners of mine: $1 clean and press scrubs for medical professionals – Hanger’s Cleaners For SMBs working through PPP and EIDL programs, my friend Beth Smith with JSA CPAs recommended keeping those funds in a separate account to help with compliance / recording requirements […]

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small business marketing strategy

Small Business Marketing Strategy

A Strategy for Building Your Marketing Strategy Recently I Googled “small business marketing strategy.” I was curious about what would come up on the results page. I saw things like “use Facebook” and “run Google ads” and advice on sending direct mailers. All of these are great ideas, but they are tactics, not strategies. The […]

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little rock websites

The Business Owner’s Website Bill of Rights

Most of the time when we start working with a new client, they have an existing website. (most of the time it isn’t very good, which is why we’re working with them, but that’s a topic for a different day) But, with probably 80% of the clients we’ve worked with, there are some very fundamental […]

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small business marketing strategy

How To Differentiate Your Business

Be Different…or Compete on Price If I ask you to tell me what makes your company better and different from your competition I’m very like to hear some variation of: “Better Service” or “Better Quality” But, can’t your competitors make those same claims? If I cover up the logos can I tell your website apart […]

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ppc little rock

7 Things to Do BEFORE You Launch Google Ads

Google Ads (formerly AdWords) Pay Per Click (PPC) advertising can be a powerful lead generation channel for your small business. But while it is very easy to set up a Google Ads account, put your credit card in and have ads run on Google in just a few minutes, doing it in a way that […]

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little rock website design

7 Things Your Homepage Must Have

Your website is your 24x7x365 sales rep. It is your face to the world for customers and prospects, even if you have a physical location that customers visit. For Service companies, it is your “physical” location. It is the first dedicated thing most of your customers see before they decide to do business with you. […]

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Reputation Management for Small Businesses

What is the first thing you notice when you search for a business online? The number of Stars and Reviews, right? Reviews are a basic building block of your total online presence to help customers and prospects come to Know, Like and Trust you. Reviews are also a critical factor in whether or not your […]

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small business review management

The 3 Pillars of Effective Review Management

Reputation Management for Local Businesses Reputation management for local businesses is a critical component of effective small business marketing.  Think about it… When you look for answers to questions or problems you have, how do you start? Do you ask friends and family for advice and referrals?  How often do you research online in search […]

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