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small business marketing

Customers for Life: 2018 Duct Tape Marketing Annual Summit

For the last 5 days I’ve been at the Annual Duct Tape Marketing Summit, this year in Louisville, KY, collaborating with and learning from 60+ fellow Duct Tape Marketing Consultants.  As always it was a great event, and this year the outside speaker lineup was unparalleled in their willingness to share and educate all of […]

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How to Decide Which Keywords to Rank For

When’s the last time you looked beyond page 1 of Google search results? If you’re like most people, it’s almost never – just 6% of clicks are on the second page of results. That’s why it’s so valuable to be highly-ranked by Google. Companies need to be on that coveted page 1, where almost all […]

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How to Make Social Media Work for Your Business

I’m often asked by small business owners how to make the most out of social media. The next question is usually, “Should I invest in advertising there?” Social media, especially Facebook, offers a fantastic combination of the benefits of traditional broadcast marketing (lots of eyeballs) and direct marketing (targeted, low cost, easy to track results). […]

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websites for small businesses

Effective Digital Marketing for Small Businesses is More than a Website

Lately, in speaking with small business owners I’m hearing a pretty common theme about their marketing frustrations and plans. The owner knows the business needs to be online to generate leads from online marketing initiatives, they understand that a website is crucial to those efforts, and that’s where the conversation screeches to an abrupt halt. […]

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Facebook’s Announcement & Impacts for Small Business Marketing

So, there’s been a bit of a head-scratching and/or angst-filled reaction by business owners and marketers to an announcement Facebook made yesterday regarding how they are adjusting their algorithms in order to help “bring people closer together and build relationships.” First, understand this is all coming pretty fast and will likely change and adjust some […]

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marketing help for small businesses

How to Hire the Marketing Expert You Need

Get the Time You Need to Run Your Business You do your own taxes. You fix your own house. You write your own contracts. You take care of all HR work… yourself. Okay, you might not need an outside marketing expert, especially if, as a small business owner, you understand and are comfortable writing fully […]

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marketing hourglass

Specialization is the Key to Success

Does the idea of specializing make you feel like you’re leaving money on the table? I feel that way many times…but then I spent the first part of this week in Austin attending Digital Marketer’s Digital Agency Growth Summit / DAGS. There was a ton of info in this event (18 pages of notes!) but I’d […]

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Contractor’s Secret Weapon Podcast Guest

Recently I had the opportunity to be a guest on Dave Negri’s Contractor’s Secret Weapon Podcast.  We discuss small business marketing with a particular focus on getting found online through effective Local SEO Strategies. Take a listen, leave a comment and follow Dave’s podcast – there are tons of great episodes on everything a home […]

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Small Business Direct Mail Marketing

The Hottest Old Tactic to Get New Business

So far, my posts have focused almost solely on online and digital marketing strategies, but this one is going to be about an old standby that sometimes gets short-shrift: Direct mail. This form of traditional marketing works and can be an extremely effective tool (Yes, really!). Direct mail can still be a very compelling channel […]

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Small Business Referral Marketing

Make Referrals More than a Lucky Accident

If It Ain’t Broke, Don’t Fix It If I could ask everyone who reads this article what their best source of new business is, the most popular answer will almost always be “referrals” or “word of mouth.” And it remains true: The recommendation of a trusted friend, contact or colleague to a new customer or […]

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