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small business marketing strategy

While You’re Busy Running Your Business…

The most significant change in marketing in the last 20 years is not all the platforms that have appeared. It is what they have enabled; which is that the consumer is now in charge of where, when, and how they consume information.  While you’re busy running your business your ideal target client is… Asking for […]

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Observations on a Recent Customer Experience

This is not a rant. Really. It’s more of an observation. And, if there’s any conclusion to draw, I think it’s that there is a LOT of opportunity in helping local businesses iron out processes and make the best use of technology. And ensuring that customer/client/patient data stays safe. I went to a new doctor […]

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veterinary marketing companies

Digital Marketing for Veterinarians

Building a Marketing System for Your Veterinary Practice Are you frustrated by your digital marketing results for your veterinary practice? Do you feel that your digital marketing agency doesn’t tell you how they’re marketing for you? Or maybe you don’t think you’re getting enough of a return on your investment (ROI) in digital marketing for […]

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small business marketing

Getting, Um, “Stuff,” Done

My Personal Productivity Tools I’ve had several conversations recently with colleagues and clients who are looking to improve their business processes and personal productivity. I think personal productivity can really be an individual work-style question, and I do know what works best for me. Hopefully, some of these tools can help you – or at […]

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referral marketing for small business

Building a Referral Network

Building a Referral Network takes time and effort There are many ways to generate a more consistent flow of referrals into your business: Ask your best customers, and provide an incentive for them to refer you Provide an incentive to your team members for providing referrals Join your local Chamber and their Leads Groups Join […]

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the employee journey

People Don’t Leave Jobs. The Leave Bosses.

Your Employees are on a Journey Too In good times, businesses can kind of just roll with momentum, and being in the right place tends to solve many issues. But in tough times businesses who thrive will do so by being important in the lives of their customers AND their employees. So, it’s time to […]

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SEO little rock AR

Google is the Front Door to Your Business

Google is the front door to your business… …and it can be hard to keep that door unlocked and open for potential customers. Think about how people find you online – probably at least 75% of your visitors click to your site from a search engine, and that search engine is probably Google. Even after […]

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referral marketing

Do Your Best Customers Refer You?

Do you get enough referrals from your best customers? Based on your great relationship with them, they should…right? But yet they don’t. And it’s probably not because you aren’t worthy of a referral, or because there’s anything “off” in the value you deliver for them. It’s probably because you lack the consistent systems for asking […]

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reviews for small businesses

Do You Lose Sleep Over Negative Reviews?

There are a number of legitimate reasons why you may have negative reviews: Your team had an off day – it happens, we’re all human You had a tough customer who wasn’t going to be happy no matter what…those people are out there, and they delight in leaving 1-star reviews You have a disgruntled former […]

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websites little rock ar

Does Your Website Make You Cringe?

Or, do you just avoid looking at it because it’s a constant source of frustration? It does not have to be this way. And getting your website in shape to help convert visitors to customers does not have to cost a ton. The path to a high-conversion website includes: Identify your best customer segments Identify […]

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