Growing your small business doesn’t have to be as hard as you make it.
I love working with small business owners. Rarely is there much beating around the bush in the conversation. Time is such a precious resource that it’s critical we cut right to the chase to understand their frustrations in building, operating and growing their business. Several of my recent conversations have included:
While each of these situations has unique aspects there are some common themes:
What I recommend for every small business owner I talk to (and many times BEFORE I work with them) includes:
Small business owners are smart, creative and resourceful. It does not take long once those questions are answered to achieve much greater clarity about how the business should proceed. But the Tyranny Of The Urgent often keeps small business owners from doing the necessary work on their business to get out of the doom-loop of crisis management.
And while some of this may sound too high-level to have any meaningful impact on your business, then couple that work with effective, focused lead generation marketing and you’ll be well on your way to making your sales and marketing life easier. This can be done – in fact, I’ve co-authored a book about it. You can sign up to know when the book is coming out and get some fantastic pre-order bonuses.
In a couple of weeks (May 19, 1:00 Central) I have the pleasure of presenting a FREE webinar on the 7 Steps to Small Business Marketing Success for the Arkansas Tech University Small Business Training & Development Center. I’d love to you see you there.
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