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All posts by Mark Fortune

Contractor’s Secret Weapon Podcast Guest

Recently I had the opportunity to be a guest on Dave Negri’s Contractor’s Secret Weapon Podcast.  We discuss small business marketing with a particular focus on getting found online through effective Local SEO Strategies. Take a listen, leave a comment and follow Dave’s podcast – there are tons of great episodes on everything a home […]

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Small Business Direct Mail Marketing

The Hottest Old Tactic to Get New Business

So far, my posts have focused almost solely on online and digital marketing strategies, but this one is going to be about an old standby that sometimes gets short-shrift: Direct mail. This form of traditional marketing works and can be an extremely effective tool (Yes, really!). Direct mail can still be a very compelling channel […]

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Small Business Referral Marketing

Make Referrals More than a Lucky Accident

If It Ain’t Broke, Don’t Fix It If I could ask everyone who reads this article what their best source of new business is, the most popular answer will almost always be “referrals” or “word of mouth.” And it remains true: The recommendation of a trusted friend, contact or colleague to a new customer or […]

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social media marketing for small business

Fish Where They’re Biting: Tips for Creating a Profitable, Useful Social Media Presence for Your Business

So, you’re finally ready to create the marketing engine you’ve been promising yourself you’d build for a long time. You’ve seen your competitors out there promoting themselves, and you know that you’ve got to, as well. These days, for any marketing plan to be successful, a solid social media presence is an absolute must. Think […]

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Google My Business: The Key to Ranking Your Local Business

For local businesses, ranking your business in Google My Business (the Google maps 3-pack) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. There are a handful of factors that Google uses to […]

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Page One on Google Is Your New Business Card

Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most […]

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Little Rock SEO

The Local SEO Playbook – Get Your Business Ranked Higher in Google

When you search online, especially when you search on your phone, do you ever wonder how those businesses that show up in the map results (aka., the “Google 3 Pack”) get there? Do you know where your business ranks for local search results?  Are you happy with those results? Or are you frustrated when you […]

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builder marketing, builder websites

Your Online Foundation: Websites for Builders & Contractors

You Only Get One Chance to Make a Good First Impression We’ve all heard the old expression and recognize the truth in it, and just because business has moved so much into the online world, it’s no less true today than it’s ever been.  The difference is that now it’s your website where most customers […]

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Local SEO for Home Contractors – 5 Tips

If you’re like many people, you’ve seen or heard references to SEO and don’t know what it means.  Even if you do have some idea of what it stands for and the basic idea behind the term, you probably don’t know exactly how it works or what a powerful tool it can be for your […]

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Duct Tape Marketing Consulting Network Review

I first discovered the Duct Tape Marketing Consultant Network as a reader of all things Duct Tape Marketing, and have now been a Duct Tape Marketing Consultant for 2 years.  The system immediately appealed to me, because it just made perfect sense. Successful small business marketing can be simple, but it isn’t easy.  While the Duct […]

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