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All posts by Mark Fortune

builder marketing, builder websites

Your Online Foundation: Websites for Builders & Contractors

You Only Get One Chance to Make a Good First Impression We’ve all heard the old expression and recognize the truth in it, and just because business has moved so much into the online world, it’s no less true today than it’s ever been.  The difference is that now it’s your website where most customers […]

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Local SEO for Home Contractors – 5 Tips

If you’re like many people, you’ve seen or heard references to SEO and don’t know what it means.  Even if you do have some idea of what it stands for and the basic idea behind the term, you probably don’t know exactly how it works or what a powerful tool it can be for your […]

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Duct Tape Marketing Consulting Network Review

I first discovered the Duct Tape Marketing Consultant Network as a reader of all things Duct Tape Marketing, and have now been a Duct Tape Marketing Consultant for 2 years.  The system immediately appealed to me, because it just made perfect sense. Successful small business marketing can be simple, but it isn’t easy.  While the Duct […]

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Home Contractor Marketing: Building a Unique Value Proposition

With everything you have to keep up with as a residential contractor – multiple jobs, job schedules, subcontractors, work crews, materials, change orders, billing, and much more – it comes as little surprise that most home builders and residential remodelers devote time to building everything but their brand and generating new leads for their business. […]

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The Joys of Small Business Rainmaking…

…Or How I’m trying to turn a frustrating sales call into a readable & useful blog post… 3 Weeks ago… “I’ve got a great referral for you.  They need tons of help in marketing, they think success is 1 new client from their website in the past year, they’re a local law firm, they want […]

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The Best Team Money Can Buy

One month from today college football starts. Let me restate that – ONE MONTH FROM TODAY COLLEGE FOOTBALL STARTS! There, that’s a far more accurate representation of my feelings on the subject… Growing up as a die-hard Arkansas Razorbacks fan the Hogs competed in the old Southwest Conference.  And even if you don’t know anything […]

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5 Tips for Growing Your Small Business

KATV – Breaking News, Weather and Razorback Sports Earlier today I had the opportunity to share some tips from The Small Business Owner’s Guide to Local Lead Generation with KATV’s Good Morning Arkansas audience.  Here are the tips I shared: Strategy before Tactics Know who your ideal target client is – if you had 10 […]

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Happy Graduation & How to Get a Liberal Arts Degree and Still Get a Job

Since it’s graduation time and I have several friends with graduates (High School and College) in their families, I’ll take a bit of a break from small business marketing topics in this post and instead share a great article I just read and share a few comments. It’s called “How To Land A Job With […]

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7 Steps to Small Business Marketing Success

Grow Your Small Business through these 7 Steps As a Certified Duct Tape Marketing Consultant I have access to a wealth of information and content that I use in my work with small business owners to relieve their marketing frustrations.  The foundation to it all is the Duct Tape Marketing System and the primary way […]

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Some of the Best I’ve Read This Week

This article from Neil Patel and Quick Sprout details exactly how he’s quickly building a following and fast-growth content business online.  This is a great how-to for content marketing to drive inbound leads.  While Neil is an expert the process can be replicated by nearly anyone.  He also calls out a clear mistake in SEO […]

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