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All posts by Mark Fortune

social media marketing for small business

Fish Where They’re Biting: Tips for Creating a Profitable, Useful Social Media Presence for Your Business

So, you’re finally ready to create the marketing engine you’ve been promising yourself you’d build for a long time. You’ve seen your competitors out there promoting themselves, and you know that you’ve got to, as well. These days, for any marketing plan to be successful, a solid social media presence is an absolute must. Think […]

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Google My Business: The Key to Ranking Your Local Business

For local businesses, ranking your business in Google My Business (the Google maps 3-pack) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. There are a handful of factors that Google uses to […]

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Page One on Google Is Your New Business Card

Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most […]

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The Local SEO Playbook – Your Guide to Local Rankings

When you search online, especially when you search on your phone, do you ever wonder how those businesses that show up in the map results (aka., the “Google 3 Pack”) get there? Do you know where your business ranks for local search results?  Are you happy with those results? The fact is – if you’re […]

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builder marketing, builder websites

Your Online Foundation: Websites for Builders & Contractors

You Only Get One Chance to Make a Good First Impression We’ve all heard the old expression and recognize the truth in it, and just because business has moved so much into the online world, it’s no less true today than it’s ever been.  The difference is that now it’s your website where most customers […]

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Local SEO for Home Contractors – 5 Tips

If you’re like many people, you’ve seen or heard references to SEO and don’t know what it means.  Even if you do have some idea of what it stands for and the basic idea behind the term, you probably don’t know exactly how it works or what a powerful tool it can be for your […]

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Duct Tape Marketing Consulting Network Review

I first discovered the Duct Tape Marketing Consultant Network as a reader of all things Duct Tape Marketing, and have now been a Duct Tape Marketing Consultant for 2 years.  The system immediately appealed to me, because it just made perfect sense. Successful small business marketing can be simple, but it isn’t easy.  While the Duct […]

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Home Contractor Marketing: Building a Unique Value Proposition

With everything you have to keep up with as a residential contractor – multiple jobs, job schedules, subcontractors, work crews, materials, change orders, billing, and much more – it comes as little surprise that most home builders and residential remodelers devote time to building everything but their brand and generating new leads for their business. […]

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The Joys of Small Business Rainmaking…

…Or How I’m trying to turn a frustrating sales call into a readable & useful blog post… 3 Weeks ago… “I’ve got a great referral for you.  They need tons of help in marketing, they think success is 1 new client from their website in the past year, they’re a local law firm, they want […]

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The Best Team Money Can Buy

One month from today college football starts. Let me restate that – ONE MONTH FROM TODAY COLLEGE FOOTBALL STARTS! There, that’s a far more accurate representation of my feelings on the subject… Growing up as a die-hard Arkansas Razorbacks fan the Hogs competed in the old Southwest Conference.  And even if you don’t know anything […]

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